Design / Curation

A mix of projects, most of which I originated, where I did both the design and curating – as well as taking on additional roles.

Red Horse Market (2025 - 2026)
Visual Art for Palestine (2024 - 2025)
Ludique Magazine (2013 - 2018)
Cinemisto (2015 - 2017)
LÉTE Magazine (2014 - 2017)

Red Horse Market

In 2025 and 2026, I’ve worked with an everyday gourmet grocery – Red Horse Market – to redesign their website and consult on brand strategy.

Based out of the Hamptons, the Pineda family took over the 1992-established Red Horse Market space in East Hampton and made it their own. Now, they’ve opened a second location in Southampton to expand their offerings to the community.

The new site design focuses on a minimal, clean visual look while expanding the content to fully capture all that they have to offer across Butcher, Seafood, Grocery, Prepared Foods, Catering and more.

There is also a focus on tasteful photography to match the high quality of their items and services.

Currently working with their team to develop future content strategy. Also have worked on local advertisements and other designs to advertise the store and link to the site.

Website

Ludique Magazine

In the early 2010s, Instagram was a primarily mobile photography platform. It had a community of non-professionals who were passionate about capturing daily life around them and pushing their abilities.

I founded this publication in January 2013 to document and tell stories around this community of international photographers.

It started out the first year with an issue per month that was in the form a more traditional magazine style of approach (but published digitally), including designed pages with interviews, articles, and more.

In 2014-2018, the magazine pivoted to a more web-based approach for the features and went through a couple of different iterations. Initially, Ludique had a white-background centric look to allow the images to stand out, followed by a more colorful site that embraced the expressive palette of the photographers and fun spirit of the magazine.

I ran Ludique and worked with a great team of friends and international contributors. I did interviews, curated photographers, designed merch and handled other related aspects of the magazine.

Website

Visual Art for Palestine

My most recent project is an ongoing archive and resource that documents the history and culture of the Palestinian people, including native artists making work and international artists who stand in solidarity.

The website highlights painters, designers, illustrators, filmmakers, photographers, and other artists. With each person or project’s story, the art and personal background gives an insight into different parts of Palestinian culture, history, traditions, struggle, and unity.

Art has been a meaningful tool over time for Palestinians in their homeland – whether in Gaza, the West Bank, the ‘48 territories, or the diaspora – through their occupation, ethnic cleansing, and displacement. The fight for their freedom has also been a cause that many other artists have brought into their work.

As part of the project, there is also a section focusing on Art History and how this has evolved over time. In addition, there is a dedicated section for fundraisers of artists in Gaza.

I worked on the design for the website, the research and writing, curating the artists, and recently launching a dedicated social media account for it.

Website

Cinemisto

In 2015, I started a personal project as an ode to cinematography in movies, focusing on the visual craft. I highlighted distinct frames in certain movies, including brief writings to accompany them.

It then turned into a platform for short films, a medium that is often not given enough attention. I did interviews with directors such as Myrsini Aristidou for Semele, Thea Gajic for The Importance of Skin, and Erin Vassilopoulos for Valeria.

I designed the logo and the website, and carried out the conversations.

LÉTE Magazine

I met Ryan Lyons when I was working at RESPECT Magazine. We connected over a shared and similar love of hip hop, culture, and art. We kept in touch and remained good friends.

Ryan was a big fan of classic magazines of the 1990s and 2000s, which I also was drawn to. When he decided to start his own independent publication covering modern music, I helped him to bring it to life on the design side through his specific voice.

I created the logo, the website, social media assets, and more.

In addition to the design side, I became a close consultant regarding editorial content and helping to plan out that part of the process. I wrote some of my own articles for the website, too.